The modern American supermarket sales revenue totaled nearly $766 billion (2021), more than double what it was 20 years ago. Once a place to quickly pick up household staples like milk, eggs, and bread, today’s supermarkets now provide a wide variety of food, beverage products, services, and dine-in options to meet the demand of America’s changing eating habits. These changes have led to a steady increase in per-person spending on food in the U.S., which is now being tested by inflation rates. When demand for discretionary items slow, we will see a loss of profit from selling higher margin products. This, along with increased discounting to clear down inventory and some higher operating costs, are hitting the bottom line.